“Without data, you’re just another person with an opinion.”
– W. Edwards Deming
Research Services
Member Needs Assessment
How well do you know your members? What drives the decision to join your not-for-profit organization? Why do members stay? Why do they leave? Why don’t others in similar market segments choose to belong?
Using a blend of carefully crafted surveys delivered through our next-generation survey platform, optional personal interviews, and professionally conducted focus groups, we can help identify gaps in your organization’s current value proposition that may be hindering growth and member retention.
We can custom-tailor a solution to help your organization gain a deeper understanding of its members and prospects, including:
Comprehensive demographics
How current programs are perceived and valued
Competing resources your members are using to meet their needs
Member preferences for communications, access to resources, and learning styles
Challenges and pain-points your members are experiencing and need help addressing
Although typically used as part of a larger strategic planning effort, we are happy to help with your member needs assessment on a stand-alone basis.
Case Study:
Post-Event Surveys
Are your online and in-person events building loyalty? Are you confident that you are asking the right questions and measuring the quality of content and delivery?
The right questions delivered through a timely post-event survey can capture attendees’ satisfaction with an individual event, as well as their overall feelings and attitudes about membership in your organization.
We provide post-event surveys that can be used to drive greater satisfaction and repeat business, custom-branded for your organization at no additional charge. Let us handle the mechanics of collecting post-event feedback, so you can focus on results.
Next-Generation Survey Platform
Online surveys are a critically important tool for gathering feedback from members and customers, whether part of a large-scale member needs assessment or for quick answers to a simple poll.
Our surveys include a number of unique features designed to drive higher participation rates:
Mobile-First Design
Over 70% of participants respond to surveys on mobile devices. Our surveys feature a “mobile-first” design that looks great everywhere - mobile phone, tablet, and desktop PC.
Questions can be rendered one at a time, providing a more focused and engaging experience for the respondent.
Solid Methodology
Careful attention to survey and question design is critically important. Good surveys avoid leading questions and the inadvertent creation of bias in the minds of respondents.
We use the right questions, worded and ordered in the right way, and delivered in an intuitive and easy-to-use format - to minimize variance and bias, and achieve the best results.
Higher Response Rates
Posing questions in a progressive, conversational manner drives up to a 40% higher response rate vs. a traditional form-based survey.
Our surveys take advantage of advanced features such as question piping and personalization to contribute to higher response rates, which translate into more confidence in obtaining actionable results.
Additional Survey Features:
Embed surveys on your website or in your preferred email marketing tools
Meet your members where they are with SMS delivery of a fully mobile-friendly survey.
Your association’s logo and branding on surveys and reports
